Naked Matte Lip Stain
Naked Matte Lip Stain
They'll ask you about it. Every. Single. Time.
$29.99
$129.99
SAVE 77%
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Stay On
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Kiss-Proof
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Looks Fuller
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Not Drying
Quantity :
Subtotal: $29.99
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Mia K.
Sydney, Aus
"Wore this through a 12 hour shift and it was still going. Absolutely unhinged how well this works."
Zara S.
Melbourne, Aus
"I've tried everything and this is the only one that doesn't end up on my teeth. Obsessed doesn't cover it."
Izer h.
Brisbane, Aus
"My whole friend group has bought this now because of me. You're welcome girls."
Chloe R.
Perth, Aus
"Matte that actually feels like nothing on your lips? Didn't think it was possible. Here we are."
The lip stain that started it all — now even better.
You already know this one. It's been the go-to for over 10 years for a reason — ultra-matte, insanely pigmented, and it goes absolutely nowhere. Not on your glass, not on his face, not anywhere it's not supposed to be.
Now it's had a glow up.
Same iconic formula, same colour payoff that makes people stop and ask what you're wearing — but now vegan, now 10 hours of hold, and now with a whole new shade range to spiral over.
The secret? Avocado oil. Sounds random, feels incredible. It's what gives you that soft velvet finish without the tight, dry, "why did I do this" feeling that matte lipsticks used to be known for.
What you're getting:
- Matte finish that actually looks good (not cakey, not flat — good)
- 10-hour wear because your lip colour should outlast your plans
- Transfer-proof so it stays on you, not everything else
- Vegan formula — no compromises, just upgrades
- Shades from classic to chaotic — there's one for every version of you
This isn't a new product. It's your favourite product that went away for a weekend and came back hotter.
Q: Will it actually last or is that just marketing?
A: Actually lasts. 10 hours, scientifically tested on real people, not a vibe we made up. Wear it to work, straight to drinks, through dinner, and it's still doing its thing. The only thing taking this off is a makeup wipe — and even then it puts up a fight.
Q: I have dry lips. Will matte destroy me?
A: Normally, yes. This one, no. It's got avocado oil in the formula which sounds like something your wellness-obsessed friend would suggest, but it genuinely works. You get the full matte look without that tight, cracked, "I regret everything" feeling two hours in. Dry lips, considered.
Q: How is this different from every other lip stain I've tried and abandoned?
A: Fair. Most lip stains are either transfer-proof but drying, or comfortable but going nowhere near 10 hours. This one does both — and it's been doing both for over 10 years, which in beauty product years is basically ancient and iconic. It didn't survive this long by being mid.
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Naked Matte Lip Stain
Regular price
$29.99
Sale price
$29.99
Regular price
$129.99
Unit price
per
The last lip product you'll actually finish
You know that feeling when you put on a lip colour and spend the rest of the day checking if it's still there? Yeah, not anymore. This stays. Full stop. Stays on you. Not your coffee cup. 8 am to 8 pm. Same lip. Soft and hydrated, not tight and dry.
Everybody's asking. You're not telling.
You put it on once and got on with your life. No mirror checks, no touch ups, no explaining yourself. Just a lip colour that stays exactly where you put it and lets you be the main character without trying.